A graphic identity built on meaning
From the beginning, the Tri-Hormonic Phalanx was more than just a tone-shaping tool. It was a personal project with a story tied to a rare condition, a reflection of balance and complexity both in sound and in life. So when it came time to develop the visual identity, the design needed to speak as clearly as the circuit.
The direction was simple: create something elegant and minimal, yet symbolic—something that would quietly carry the emotional weight behind the pedal without needing to explain itself. The design wasn’t about decoration. It was about making the message part of the pedal.
Subtle science and symmetry
The seafoam green background sets the tone—soft and clinical, but calm. It avoids harsh contrast and instead invites inspection, like a scientific chart aged by time. Floating over it, the triple helix patterns wind their way across the surface. Always three, never more, never fewer.
Three helices mirror the pedal’s triple-band architecture. Three bands—lows, mids, highs. Three hormones—IGF-1, GH, ACTH. The entire design orbits this number, the visual rhythm repeating just like the function beneath the surface. Every frequency band has its place, its voice, and in the graphic language, its strand.
The central motif—stylized, interconnected DNA loops—forms a kind of biological mandala. It acts as both a visual centerpiece and a conceptual anchor, binding the technical idea of split frequency control to the human aspect of hormone imbalance and treatment. Each component in the drawing was chosen not for realism, but for symbolism. The pattern at the heart represents not just biology, but structure, elegance, and hidden intelligence.
Design as tribute
Even the labels carry weight. IGF-1, GH, and ACTH aren’t marketing flourishes—they’re the actual hormones affected in acromegaly, the condition that inspired the project. Choosing these terms over generic ones like LOW, MID, HIGH transforms the pedal into a small act of awareness. For players unfamiliar with the condition, they may spark curiosity. For those who know, they resonate.
There’s no overt branding, no slogans, no clutter—because the purpose here isn’t to shout. It’s to speak clearly. The Tri-Hormonic Phalanx doesn’t just deliver tone. It delivers intention. The design honors that.
A pedal that feels alive
Every visual element exists in balance. The layout supports function but also offers harmony. Whether or not a player understands the symbolism, the message is still there—in the smooth lines, in the balance of shapes, in the triadic rhythm of the graphics. It invites a different kind of connection between musician and machine. A quiet signal that this pedal, like the music it supports, comes from something real.
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